Digital Marketing Strategy for our new offering "Faded Retreats"
Project scope
Categories
Communications Digital marketing Marketing strategy MediaSkills
cannabis social media planning instagram content digital content brand awareness newsletters facebook content marketing digital marketingWe would like a student(s) to help us with creating digital marketing content or strategy to promote our
- Faded Retreat launching November 14-19 at Coral Cove Wellness Resort (https://www.coralcovewellness.com/)
Our audience caters to diverse and affluent women between the ages of 30 - 58
Although we are still in the beginning planning stages of "Faded Retreats, A ganja and culinary experience", here are some details that we've finalized. The info below will be added to our FAQ section on our website: https://fadedliving.com/
FADED RETREATS FAQ QUESTIONS
QUESTION
What are the dates & location for Faded Retreats 2024?
ANSWER
Faded Retreats dates - November 14-19
Faded Retreats location - Coral Cove Wellness Resort
2 Hope Road,
Little Bay, Jamaica
https://www.coralcovewellness.com
QUESTION
What can I expect at the Faded Retreats; Ganja & Culinary Experience in November?
ANSWER
Join us for a laid-back 5-night, 6-day retreat where good food and good vibes come together. Each day you'll be guided to create authentic Jamaican dishes and learn how easy it is to elevate each dish with our fave herb; ganja. Click HERE for more details.
QUESTION
How many spots are available?
ANSWER
We have 10 spots assigned to our retreat and 8 spots are currently open.
QUESTION
When can I reserve my spot for Faded Retreats; A Ganja & Culinary Experience?
ANSWER
Tickets will be available to purchase in June, however you can sign up for the Waitlist to get first access to our release date by clicking HERE
Additional information about our new offering; Faded Retreats
Join us for a laid-back 5-night, 6-day retreat where good food and good vibes come together.
Each day, youβll be guided to create authentic Jamaican dishes, and learn how easy it is to elevate each dish with our fave herb; ganja.
Envision yourself surrounded by lush landscapes, and the rhythmic beats of reggae as you enjoy your newly acquired culinary & herb infusion skills.
Whether youβre a seasoned chef or a kitchen novice, our Faded Retreat promises an unforgettable blend of flavours, relaxation, sweet ganja and a touch of island magic.
Open to Adults 19+
What We Offer
- Ground transportation,
- Accommodations, meals, snacks
- Welcome βFadedβ basket
- Herbal Infusion Classes
- Cooking Classes (traditional Jamaican recipes)
- Farm-to Table & Vegetarian Cuisine
- Puff & Create Sessions
- Education of the area (giving thanks & gratitude)
- Cannabis-infused relaxation sessions (guided meditations)
- Toke & Tarot Sessions
- Daily Yoga Classes
- Ganja Farm tour(s)
- Beach Days
- River Dining (and more)
Faded Living collaborates with Toke & Tour to offer 2 day excursions during our Faded Retreat
Wake & Bake Tour
No better way to start the day than with an Infused Blue
Mountain French Press Coffee & a Kush Ganja Farm Tour.
Ride high with us to the Wake & Bake Cafe where you
can treat yo' self to some home baked goodies.
Feeling Irie yet? Next stop tour one of our kush ganja farms
where you will learn about the history, cultivation and harvest
of this beloved crop.
Wabba Farm tour
Tour includes private driver, farm admission, guided tour,
Roll Like a Rasta Demo, cup of Infused Blue Mountain
French Press Coffee & a 420 gift. Duration 3hrs
Link to Faded Living photos:
https://photos.app.goo.gl/1sFB2ntG9Maj2j8v5
Brand Colours
Olive - #808000
Black - #000000
White - #FFFFFF
Blue - #377f8f
Light Blue - #bcdee0
Lightest blue (occasional)
To accomplish this, we would like the student to:
- Identify areas of improvement and developing a plan for better promotion and brand awareness for Faded Living
- Create a simple newsletter template for company updates (create 1-2 newsletters for Faded Living during your term with us
- Create digital content for our company promoting this event for social media and other collateral that we can use as go-to marketing tools,
ie. rack cards for hotels
info cards
Facebook posts, reels and stories
Instagram posts, reels and stories
- Identify media outlets, or organizations in the Tourism (or Cannabis Tourism) industry for networking and/or cross-promotion opportunities to build brand awareness.
- Create promotional "teaser" social media posts for our Faded Retreats (on Instagram & Facebook)
- Create an email campaign to promote our Faded Retreats
- Create a strategy to increase our newsletter database
(Note - the cannabis industry faces a lot of barriers on social media platforms)
I will respect each student that I work with and allow for a safe space to share new & innovative ideas. I'll provide honest feedback and the chance for the student to reflect and be challenged. I can provide advice/support with any entrepreneurial inquiries a student may have. I will introduce & educate the student(s) to a topic that may be unfamiliar and will support them in managing their own learning to maximize their potential.
Supported causes
Decent work and economic growthAbout the company
Faded Living is a herbal lifestyle company dedicated to breaking the stigmas behind adult cannabis use by offering cooking with cannabis classes, podcast, infused dining experiences and retreats.. We plan to break down the stereotypes by showing you creative & safe ways to add THC & CBD to your life.