Urbaneco Homes Digital Marketing Blueprint
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Communications Digital marketing Marketing analytics Marketing strategy Social media marketingSkills
social media target audience strategic planning customer engagement brand awareness marketing content creation social media analytics digital marketing innovationUrbaneco Homes, a company specializing in sustainable and eco-friendly housing solutions, seeks to enhance its online presence and engagement through a comprehensive social media and digital marketing strategy. The goal is to increase brand awareness, attract potential customers, and communicate the company's commitment to sustainability. The project involves analyzing current digital marketing efforts, identifying areas for improvement, and developing a strategic plan that aligns with Urbaneco Homes' values and objectives. Learners will apply their knowledge of digital marketing principles, social media analytics, and content creation to craft a cohesive strategy. Tasks include conducting a SWOT analysis of current digital marketing efforts, researching best practices in the industry, and proposing innovative solutions to enhance Urbaneco Homes' online presence. The project is designed for students in a marketing or communications program, ensuring they can leverage their skills in digital marketing and strategic planning.
The project deliverables include a detailed digital marketing strategy document outlining key objectives, target audience profiles, and recommended social media platforms. Additionally, learners will provide a content calendar with proposed posts and engagement strategies. A presentation summarizing the strategy and its anticipated impact on Urbaneco Homes' brand awareness and customer engagement will also be required. These deliverables will demonstrate the learners' ability to apply theoretical knowledge to practical, real-world challenges in digital marketing.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
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Diversity and inclusion
Categories highlighting this company’s ownership and values
BIPOC-Owned Community-Focused Family-Owned Minority-Owned Small Business Social Enterprise Sustainable/greenUrbaneco Homes is a modern residential construction company based in the Greater Toronto Area, focused on delivering high-quality, eco-conscious building solutions for today’s homeowners. We specialize in custom home builds, renovations, and conversions, with a growing commitment to sustainable materials, energy efficiency, and long-term value for our clients.
Our mission is to build homes that reflect the future—balancing design, durability, and environmental responsibility. Whether it's converting existing properties into beautiful multi-unit spaces or bringing new builds to life from the ground up, Urbaneco brings a fresh, organized, and transparent approach to construction.
As a new and growing company, Urbaneco is backed by a strong foundation in project management, site execution, and emerging green building practices. We are actively building out our internal systems, trade partnerships, and marketing strategies to scale sustainably and serve a wide range of residential clients across the GTA.
Urbaneco is also exploring joint ventures and strategic partnerships that allow us to integrate construction with financing, development planning, and real estate services—offering full-circle solutions for both investors and homeowners.
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