Social Media Internship - Group B

Open
Music Matters Club
Toronto, Ontario, Canada
Preferred learners
Anywhere
Academic experience
Categories
Market research Competitive analysis Customer segmentation Social media marketing
Skills
social media engagement communication marketing project management research writing market research editing
Project scope
What is the main goal for this project?

Are you a proactive individual with a passion for digital platforms and project management? We are seeking an intern to help us expand our presence across various platforms for our diverse brands.


This role requires a disciplined approach to project management and a keen interest in turning our well-formed visions into reality. Tasks include marketing and promoting our brands in unique and memorable ways, conducting market research to understand best practices, writing engaging copy, choosing effective hashtags and tags, and coordinating activities across all platforms with other team members.



Project goal: Preparation of materials and completion of specific projects, ensuring alignment with our companyโ€™s strategy, commitments, and goals.



What tasks will learners need to complete to achieve the project goal?
  • Content creation (graphics & copy; videos; photos) for promotional use
  • Growing followers and engaging the community
  • Learning and implementing paid advertising
  • Identifying and implementing unique promotions to grow engagement and followers
  • Outreach to prospective partners, influencers, collaborators, etc.
  • Understanding all relevant guidelines and industry requirements
  • Creating and implementing a communication calendar
  • Coordinating with other team members and organizing deliverables
  • Writing, editing, and sending out communications
  • Maintaining project tracking sheets, results reporting, analytics, etc.
  • Reviewing analytics to identify traffic-enhancing activities
  • Implementing re-targeting and pixels
  • Conducting research and/or reviewing materials to understand various tools, systems, and processes
  • Conducting pre- and post-project evaluations and reporting on outcomes
  • Researching the market, identifying opportunities, and generating interest
  • Identifying and incorporating trends


Upon the submission of their final work, students are required to compile comprehensive documentation. This may include the research conducted throughout their internship, content created for social media and advertising purposes and the plan system created to implementing promotions or other new strategies for social media engagement.


About the company
51 - 200 employees
Business services, Entertainment, Marketing & advertising, Media & production

Music Matters Club is a non-profit organization with a collection of programs that aims to educate people about the value of music and their own self worth. Through concerts, programs and festivals, young people around North America will have the opportunity to broaden their horizons within the music industry.