B2C Product Launch to New Market Research - comic book industry
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
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As a B2C company, our primary goal is creating products that are closely aligned to our market segmentโs wants and needs, so that we can maximize our sales. We have recently created a new product to increase the breadth of our product line. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors.
Tasks may involve:
- Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors.
- Creating effective conversation questions for customer interviews.
- Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly).
- Analyzing trends within primary data collected through the survey and interviews, and reporting on them.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Created a survey about customer experience, perception, and opinions about our brand and our largest competitors.
- Created conversation/interview questions for consumers and analyzed the responses collected by (whoever is running the project).
- Created a report on primary and secondary findings of industry trends.
- Presented all findings to (whoever is running the project).
- What is the main goal for this project?
-
As a B2C company, our primary goal is creating products that are closely aligned to our market segmentโs wants and needs, so that we can maximize our sales. We have recently created a new product to increase the breadth of our product line. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors.
Tasks may involve:
- Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors.
- Creating effective conversation questions for customer interviews.
- Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly).
- Analyzing trends within primary data collected through the survey and interviews, and reporting on them.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Created a survey about customer experience, perception, and opinions about our brand and our largest competitors.
- Created conversation/interview questions for consumers and analyzed the responses collected by (whoever is running the project).
- Created a report on primary and secondary findings of industry trends.
- Presented all findings to (whoever is running the project).
About the company
We publish awesome, independent comic books, graphic novels, prose and audiobooks by partnering with creative talent from around the world.