Vertical Gardening Systems Expansion Project

Closed
Owner
(1)
3
Preferred learners
Canada
Academic experience
Categories
Market research Market expansion Product or service launch Sales strategy
Skills
marketing strategies target market product lining new product development research
Project scope
What is the main goal for this project?

The main goal for the project is to expand the product line of The Wheelbarrow Gardener to include vertical gardening systems for both indoor and outdoor use. The company is seeking help to find the best vertical gardening systems, compare them, ensure they match the company values, explore drop shipping options, and determine the best way to market and provide them to customers across Canada through the current ecommerce platform.


What tasks will learners need to complete to achieve the project goal?


Tasks for learners to complete:


- Research and identify the best vertical gardening systems for indoor and outdoor use.


- Compare the identified systems based on factors such as quality, sustainability, and compatibility with company values.


- Explore drop shipping options for the selected vertical gardening systems.


- Develop a marketing strategy for the new product line, considering the target market and the current ecommerce platform.



Final deliverables:


- A report detailing the research findings and recommendations for the best vertical gardening systems.


- A marketing strategy outlining the approach to introduce and promote the new product line.


- Recommendations for potential drop shipping partners and the logistics involved.


Supported causes
Sustainable cities and communities
About the company
2 - 10 employees
Agriculture, Environment

Our Ideal Customer
Ideal Clients
Edmonton's environmentally-minded homeowners, businesses, and HOAs seeking landscape solutions that embody sustainability and go beyond mere plant installation. The Wheelbarrow Gardener prioritizes water-saving xeriscaping, pollinator-friendly gardens, and organic practices, delivering these through:

Simplified Landscape Care: We offer Sustainable Planting Plans featuring low-maintenance, climate-resilient native plants, emphasizing water-wise xeriscaping practices for long-term beauty with minimal input.

Resource-Conscious Choices: Edmonton prioritizes water-wise practices, pollinator support, and pesticide-free landscapes – areas aligned with our core values. Our Food Gardens transform properties into productive, eco-friendly havens featuring pollinator-supporting designs, while our Garden Caring service delivers expert organic landscape maintenance.

HOA & Commercial Appeal: We are the ideal partner for HOAs and businesses seeking to enhance neighborhood appeal