Website Audit, UX and Conversion Optimization Study
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
-
We recently launched an updated website and are looking for a group of students to perform an audit, analyse the usability and create meaningful and actionable strategies around how to increase conversions.
Our website and landing pages already ranking well on Google and generating a lot of traffic, but our problem lies in converting the leads that come to that page into real action.
This project includes, but is not limited to:
- Creating strategies for Increasing conversions on our existing high-traffic landing pages
- Recommendations on Improving the overall user experience
- Analyzing and disseminating heat maps (we have been running Hot Jar since our launch in March)
- Developing sample user tests
- Overall recommendations on how the website could be improved.
The final project deliverable should be a report including research, analysis, and recommendations, and perhaps a presentation. It should assist our marketing team in successfully increasing our conversation rate with actionable recommendations that will increase sales conversions.
- What is the main goal for this project?
-
We recently launched an updated website and are looking for a group of students to perform an audit, analyse the usability and create meaningful and actionable strategies around how to increase conversions.
Our website and landing pages already ranking well on Google and generating a lot of traffic, but our problem lies in converting the leads that come to that page into real action.
This project includes, but is not limited to:
- Creating strategies for Increasing conversions on our existing high-traffic landing pages
- Recommendations on Improving the overall user experience
- Analyzing and disseminating heat maps (we have been running Hot Jar since our launch in March)
- Developing sample user tests
- Overall recommendations on how the website could be improved.
The final project deliverable should be a report including research, analysis, and recommendations, and perhaps a presentation. It should assist our marketing team in successfully increasing our conversation rate with actionable recommendations that will increase sales conversions.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
Pop! Events Group specializes in producing social, team building and marketing events for companies in the greater Toronto area. We are also an in-house supplier of gift wrapped/ party ready toys for Corporate Children's Holiday Parties and a variety of Unique Event activations and rentals for a variety of different event types.