The main goal for the project is to enhance the social media presence of Inspire Beach Resort by creating engaging content, promoting the resort on all social platforms, and attracting the target audience to increase brand awareness and reach. The project also aims to improve the resort's social media platform to make it more appealing to potential guests and visitors.

This will involve several different steps for the learners, including:

- Creating high-quality and visually appealing content for social media platforms.

- Clipping and editing existing content to optimize for different social media channels.

- Developing and implementing a social media marketing strategy to promote the resort across various platforms.

- Analyzing target audience demographics and interests to tailor content accordingly.

- Engaging with followers and potential guests to build a community and increase interaction.

- Utilizing analytics tools to measure the effectiveness of social media efforts and make data-driven decisions for improvement.

By the end of the project, learners should complete the following tasks:

- A portfolio of engaging and visually appealing social media content.

- A documented social media marketing strategy outlining promotional activities and target audience analysis.

- Reports on social media analytics and insights, along with recommendations for improvement.

- Improved social media platform with increased engagement and follower interaction.

Final deliverables should include:

- A comprehensive social media marketing plan for Inspire Beach Resort.

- A presentation showcasing the developed content and strategy.

- An analysis of the impact of the project on the resort's social media presence.