Brave Soles' Media and PR Asset Creation
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our goal is to create media for PR and social marketing and to have it done within a six week time frame.
We want to create content that can be used across Pinterest, Instagram and TIkTok that is engaging and built off of our brand story. We are building an extensive editorial calendar and this project will provide various opportunities for students to participate on a team, learn new platforms and tools for business and marketing, as well as contribute to creative projects that we are working on for this business year.
Their work will be uploaded to the platforms relevant to the assets that are created, but they will all be located in our team drive for future access, as well.
- What tasks will learners need to complete to achieve the project goal?
-
- Provide content suggestions and work with team on setting objectives for that content (this will be do via zoom team meetings as well as collaboration with our team via Slack and other tools)
- Strategic Digital Marketing Campaigns - develop and implement assets that are appropriate for each platform.
- Help our marketing team do regular audits of our website and digital marketing analytics
- What is the main goal for this project?
-
Our goal is to create media for PR and social marketing and to have it done within a six week time frame.
We want to create content that can be used across Pinterest, Instagram and TIkTok that is engaging and built off of our brand story. We are building an extensive editorial calendar and this project will provide various opportunities for students to participate on a team, learn new platforms and tools for business and marketing, as well as contribute to creative projects that we are working on for this business year.
Their work will be uploaded to the platforms relevant to the assets that are created, but they will all be located in our team drive for future access, as well.
- What tasks will learners need to complete to achieve the project goal?
-
- Provide content suggestions and work with team on setting objectives for that content (this will be do via zoom team meetings as well as collaboration with our team via Slack and other tools)
- Strategic Digital Marketing Campaigns - develop and implement assets that are appropriate for each platform.
- Help our marketing team do regular audits of our website and digital marketing analytics
Supported causes
About the company
Brave Soles are handmade leather shoes with hand-cut recycled tire soles and accessories. Through our simple processes, we help to generate employment for 20 people in both Canada and Dominican Republic. We are also focused on keeping our processes simple, easily reproduced and able to provide many avenues of enterprise that helps to make a more equitable world. We are ecommerce based but sell through many channels.