Marketing Strategy for SBITA FOOD CATERING LTD.
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to develop a comprehensive marketing strategy for SBITA FOOD CATERING LTD. that will increase brand awareness, attract new clients, and retain existing clients. This will involve several different steps for the students, including:
- Conducting market research to understand the target audience and competitors.
- Developing a brand positioning and messaging strategy.
- Creating a digital marketing plan including social media, email marketing, and online advertising.
- Designing promotional materials and campaigns.
- Implementing a customer retention strategy.
- Measuring and analyzing the effectiveness of the marketing efforts.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive market research report including target audience profiles and competitor analysis.
- A brand positioning and messaging strategy document.
- A digital marketing plan with a content calendar and advertising strategy.
- Designed promotional materials and campaigns.
- Implemented a customer retention strategy with a loyalty program or referral program.
- A report analyzing the effectiveness of the marketing efforts and providing recommendations for improvement.
Final deliverables:
- A final marketing strategy document outlining all the above deliverables and recommendations for future marketing efforts.
- What is the main goal for this project?
-
The main goal for the project is to develop a comprehensive marketing strategy for SBITA FOOD CATERING LTD. that will increase brand awareness, attract new clients, and retain existing clients. This will involve several different steps for the students, including:
- Conducting market research to understand the target audience and competitors.
- Developing a brand positioning and messaging strategy.
- Creating a digital marketing plan including social media, email marketing, and online advertising.
- Designing promotional materials and campaigns.
- Implementing a customer retention strategy.
- Measuring and analyzing the effectiveness of the marketing efforts.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive market research report including target audience profiles and competitor analysis.
- A brand positioning and messaging strategy document.
- A digital marketing plan with a content calendar and advertising strategy.
- Designed promotional materials and campaigns.
- Implemented a customer retention strategy with a loyalty program or referral program.
- A report analyzing the effectiveness of the marketing efforts and providing recommendations for improvement.
Final deliverables:
- A final marketing strategy document outlining all the above deliverables and recommendations for future marketing efforts.
About the company
SBITA Food Catering Ltd. is a premier catering service renowned for its exceptional culinary offerings and meticulous attention to detail. Specializing in a wide range of cuisines, our company caters to a diverse array of events, from intimate gatherings to large-scale corporate functions and elegant weddings. Our passion for quality is reflected in every dish we create, using only the freshest, high-quality ingredients to craft menus that delight and inspire.
At SBITA, we understand that food is at the heart of every celebration. That's why our team of experienced chefs and event planners work closely with each client to tailor menus that perfectly suit the occasion, dietary preferences, and theme. From contemporary canapés and gourmet dining experiences to vibrant street food stations, our offerings are designed to exceed expectations.
We pride ourselves on our professionalism and the comprehensive nature of our services. Beyond exquisite food, SBITA offers complete event management solutions, including venue selection, decor, and seamless service, ensuring that every aspect of your event is executed flawlessly. Our commitment to sustainability and ethical practices means that we not only nourish our guests but also contribute positively to our community and environment.