I would like students to help me create a strategy to promote my unique website, AncientChess.com. I need to create a complete marketing strategy, using the most popular social media outlets, and designing a consistent month-to-month plan for connecting with my potential customers.

I have been selling online, at a low level, for the past 18 years, but I have not learned the most effective ways of using my time and resources. I really need objective guidance and help planning to get the word out and continue to engage customers.

The main questions we’d like students to help us answer are the following:

• What are the most direct, time-efficient ways to promote my website and web presence?
• What social media channels should I utilize?
• What makes sense as far as online advertising?
• How can I use images, video and messaging to the best advantage?

I have been selling online for 18 years.

During that time, I have made extensive use of eBay, website building, YouTube and have worked with a professional publishing house.

Skills of photography, video, web design and research and writing are all part of my experience.