Influencer Outreach Strategy for Brazily Dance App
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
-
Brazily Fitness Inc. is launching a new Brazily Dance app and aims to expand its reach by engaging influencers and fitness coaches in an affiliate program. The project focuses on developing a strategic outreach plan to identify and connect with potential influencers who align with the brand's values and target audience. Learners will research and compile a list of potential influencers and fitness coaches, analyze their social media presence, and assess their suitability for the affiliate program. The goal is to create a comprehensive outreach strategy that includes personalized communication templates and a timeline for engagement. This project allows learners to apply marketing and communication skills learned in the classroom to a real-world scenario, enhancing their understanding of influencer marketing dynamics.
- Research and identify potential influencers and fitness coaches.
- Analyze social media presence and audience engagement.
- Develop personalized communication templates for outreach.
- Create a timeline and strategy for influencer engagement.
- What tasks will learners need to complete to achieve the project goal?
-
The project deliverables include a detailed report and presentation outlining the influencer outreach strategy. Learners will provide a list of at least 40 potential influencers and fitness coaches, along with a rationale for their selection. Additionally, they will develop communication templates tailored to different influencer profiles and a proposed timeline for outreach activities. The final presentation will summarize the strategy and highlight key insights gained during the project.
- Detailed report on influencer outreach strategy.
- List of 20+ potential influencers and fitness coaches.
- Personalized communication templates for outreach.
- Proposed timeline for engagement activities.
- Final presentation summarizing strategy and insights.
- What is the main goal for this project?
-
Brazily Fitness Inc. is launching a new Brazily Dance app and aims to expand its reach by engaging influencers and fitness coaches in an affiliate program. The project focuses on developing a strategic outreach plan to identify and connect with potential influencers who align with the brand's values and target audience. Learners will research and compile a list of potential influencers and fitness coaches, analyze their social media presence, and assess their suitability for the affiliate program. The goal is to create a comprehensive outreach strategy that includes personalized communication templates and a timeline for engagement. This project allows learners to apply marketing and communication skills learned in the classroom to a real-world scenario, enhancing their understanding of influencer marketing dynamics.
- Research and identify potential influencers and fitness coaches.
- Analyze social media presence and audience engagement.
- Develop personalized communication templates for outreach.
- Create a timeline and strategy for influencer engagement.
- What tasks will learners need to complete to achieve the project goal?
-
The project deliverables include a detailed report and presentation outlining the influencer outreach strategy. Learners will provide a list of at least 40 potential influencers and fitness coaches, along with a rationale for their selection. Additionally, they will develop communication templates tailored to different influencer profiles and a proposed timeline for outreach activities. The final presentation will summarize the strategy and highlight key insights gained during the project.
- Detailed report on influencer outreach strategy.
- List of 20+ potential influencers and fitness coaches.
- Personalized communication templates for outreach.
- Proposed timeline for engagement activities.
- Final presentation summarizing strategy and insights.
Supported causes
About the company
We offer certification programs to help group fitness instructors advance their careers, make more money doing what they love and transform more lives through the magic of Brazilian music, dance, fitness and lifestyle. We just recently launched our first certification program, Brazily Dance. Brazily Dance is Brazilian dance fitness program that's all about boosting confidence and helping you feel amazing in your own skin. We are still really struggling with getting enough visibility for our brand and getting people interested in taking classes with us (either in person or online) or signing up to become instructors (which is the main goal).
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