Anutio User Research and Client Acquisition Project

Closed
Anutio
Toronto, Ontario, Canada
Ehi Agbonlahor
CEO
(6)
5
Preferred learners
Anywhere
Academic experience
Categories
Communications Market research Customer segmentation Product or service launch Sales strategy
Skills
user research customer acquisition management research
Project scope
What is the main goal for this project?

The main goal of this project is to understand the user segments and assess their level of interest in the product space. This will involve several different steps for the learners, including:


- Conducting research to understand user segments and their needs.


- Qualifying users for the Anutio platform.


- Crafting compelling copy to engage users.


- Developing a client pipeline.


- Managing inbound requests and making cold outreach.


- Assessing user interest in the product space.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, learners should demonstrate:


- Understanding of user segments and their needs.


- Ability to qualify users for the Anutio platform.


- Ability to craft compelling copy to engage users.


- Ability to develop a client pipeline.


- Ability to manage inbound requests and make cold outreach.


- Ability to assess user interest in the product space.



Final deliverables should include:


- A written report summarizing the research and findings.


- A presentation outlining the research and insights.


About the company
2 - 10 employees
Technology

Anutio is a social network that aims to facilitate professional growth for students and working professionals so that they can better achieve their career goals.