Aikya Global Inc. is planning to launch an online retail store to expand its market reach and increase sales. The project is to develop and implement a comprehensive social media campaign to promote the online store and engage potential customers, improving present website, figuring out distribution channel, accouting and pricing for the sales .

The project will have extra focus on creating content for social media platforms, including on the Facebook and Instagram, with the goal is to provide a seamless shopping experience for customers and drive traffic to the online store through targeted social media marketing.

Key tasks include:

• Launching an online retail store.
• Developing and implementing a comprehensive social media campaign.
• Improving the existing website.
• Identifying distribution channels.
• Managing accounting and pricing for sales.
• Creating content for social media platforms (Facebook and Instagram).
• Driving traffic to the online store through targeted marketing.

1. Online Retail Store: A fully functional e-commerce website.
2. Social Media Campaign Plan: A detailed strategy for promoting the online store on social media.
3. Website Improvement Report: Documentation outlining enhancements made to the current website.
4. Distribution Channel Strategy: A report identifying and outlining potential distribution channels.
5. Accounting and Pricing Framework: A structured approach to managing accounting and setting prices for products.
6. Social Media Content Calendar: A schedule of content to be created and posted on Facebook and Instagram.
7. Traffic Analysis Report: An analysis of traffic driven to the online store from social media marketing efforts.