PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

We're a small marketing agency launching a course and coaching program aimed at progressive entrepreneurs, business people and not-for-profits who want help with their marketing strategy and business development.

We are building an email list to make offers to. We are using Facebook to drive traffic to a quiz > mini-class > low-cost strategy-creation program > 1:1 or small group coaching program.

We are looking for assistance with several parts of this funnel.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?

4 in total

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT

70 hours

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

Technical - integrations, website, email automation, webinar delivery

Content - developing content on marketing topics such as market research, ethics, copywriting, goal creation, list-building, customer relationships, etc for blog posts and course content

Design & Branding - using our colours and look to design workbooks, slides, social media posts, and other content to brand

Paid Ads strategy development - Audience research and ad setup in Facebook and Google Display Netowrk, including retargeting and custom audiences

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Technical - Technically proficient, able to see the big picture and recommend funnel development actions
• Content - Good at researching, outlining and writing compelling articles to engage our audience
• Design - Ability to oversee the development of all assets to be visually compelling and useable
• Ads - Ideally already familiar with FB ad set up including pixel placement, audience research, creation of custom audiences.

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• Varies for each Role
• Technical - the funnel is working smoothly without technical hiccups
• Content - several well-written articles as well as the creation of material for course content on topics determined to be of high-interest
• Ad audiences set up on Facebook/instagram and GDN

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Christina Schlattner