Social Media Content Creation Project for Brave Soles
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create engaging media content for PR and social marketing that can be used across Pinterest, Instagram, and TikTok, while staying true to the brand story of Brave Soles. The project also aims to provide a student with experience in working with a marketing and editorial calendar.
The tasks that learners will need to complete to achieve the project goal include:
- Researching and understanding the brand story and ethos of Brave Soles.
- Creating a content calendar for social media posts across Pinterest, Instagram, and TikTok.
- Developing engaging and visually appealing media content that aligns with the brand story.
- Collaborating with the Brave Soles team to ensure the content reflects the company's values and mission.
- Implementing the content on the designated social media platforms and tracking engagement and reach.
- Analyzing the performance of the content and making adjustments based on the data.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the brand story and values of Brave Soles.
- Creation of a comprehensive content calendar for social media posts.
- Development of engaging media content that resonates with the target audience.
- Collaboration with the Brave Soles team to ensure content alignment with the company's mission.
- Implementation of the content on Pinterest, Instagram, and TikTok with documented performance metrics.
Final deliverables should include:
- All created media content.
- A report detailing the content calendar, content performance analysis, and recommendations for future content strategy.
- What is the main goal for this project?
-
The main goal for the project is to create engaging media content for PR and social marketing that can be used across Pinterest, Instagram, and TikTok, while staying true to the brand story of Brave Soles. The project also aims to provide a student with experience in working with a marketing and editorial calendar.
The tasks that learners will need to complete to achieve the project goal include:
- Researching and understanding the brand story and ethos of Brave Soles.
- Creating a content calendar for social media posts across Pinterest, Instagram, and TikTok.
- Developing engaging and visually appealing media content that aligns with the brand story.
- Collaborating with the Brave Soles team to ensure the content reflects the company's values and mission.
- Implementing the content on the designated social media platforms and tracking engagement and reach.
- Analyzing the performance of the content and making adjustments based on the data.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the brand story and values of Brave Soles.
- Creation of a comprehensive content calendar for social media posts.
- Development of engaging media content that resonates with the target audience.
- Collaboration with the Brave Soles team to ensure content alignment with the company's mission.
- Implementation of the content on Pinterest, Instagram, and TikTok with documented performance metrics.
Final deliverables should include:
- All created media content.
- A report detailing the content calendar, content performance analysis, and recommendations for future content strategy.
Supported causes
About the company
Brave Soles are handmade leather shoes with hand-cut recycled tire soles and accessories. Through our simple processes, we help to generate employment for 20 people in both Canada and Dominican Republic. We are also focused on keeping our processes simple, easily reproduced and able to provide many avenues of enterprise that helps to make a more equitable world. We are ecommerce based but sell through many channels.
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