Working with Inside Innovation on the Purse Business Launch Plan was an incredibly rewarding experience. As part of the RRC Polytech Business Management project, I had the opportunity to contribute to a real-world entrepreneurial initiative grounded in sustainability and creative strategy. The support from the Inside Innovation team, especially the guidance from project lead Susan Kates, helped foster an environment of collaboration and purpose. The entire process—from conducting field research at The Forks Market to developing digital marketing strategies—allowed me to apply business theory directly to a market-ready product. Being entrusted to help shape a brand that values ethical production, cultural aesthetics, and customizable design gave me a deep appreciation for value-driven entrepreneurship. I’m proud to have been part of a team that challenged conventional fashion norms with fresh, conscious innovation. Thank you.