Analyzing Industry Data

Our company advertises thousands of products online. We believe we know a lot about our consumers and target consumer base, but we need to look beyond the buyer and examine our industry.We would like to collaborate with students to identify key market trends and assist in our go-forward plans.This will involve several different steps for the students, including:Familiarizing themselves with our products, target market, and industry.Analyzing growth trends, stagnation patterns and decline analytics.Identifying areas of promising innovation and areas that are slowing down.Bonus steps in the process would also include:Recommending strategies to best position our company.

Store Layout Optimization

We have been serving customers for decades, and we would like to increase sales in our store. We believe that changing the layout of our shop could lead to more revenue per customer.We would like to collaborate with students to generate profitable layouts for our store.This will involve several different steps for the students, including:Familiarizing themselves with our products and services.Researching commonly used floor plans in stores.Considering factors such as traffic flow, customer behaviour, product placement, displays, and customer amenities.Creating a blueprint of a recommended store layout.Bonus steps in the process would also include:Recommending changes to improve our store’s accessibility.