Develop a social media marketing plan and present to upper management. Groups prepare a

professional PowerPoint presentation based on the marketing concept created. The plan is presented to the upper management of the company for which the concept is being presented.

This would also include creating the follow:

• Social media marketing plan
• Social media Calendar
• Set up and link channels in the Meta business manager
• Create campaigns
• Present campaigns

Student groups would create social media marketing plans, campaign themes and associated integrated marketing components.

Student groups would present concepts to upper management

Potentially the winning group could activate the plan with the organization as an internship (not required)