Consumer Behavior: Understand, Predict, and Influence the Behavior of Your Customers
Timeline
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April 1, 2024Experience start
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April 8, 20241. Project Blueprint
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April 15, 20242. Research Plan
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April 22, 20243. Research Instrument
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April 29, 20244. Data collection
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May 6, 20245. Data, Findings, and Recommendations
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May 11, 2024Experience end
Timeline
-
April 1, 2024Experience start
-
April 8, 20241. Project Blueprint
Initial outline of the project.
-
April 15, 20242. Research Plan
Draft of planned research including a list of requisite data and choice of methodology.
-
April 22, 20243. Research Instrument
Tested draft of data collection instrument (survey, focus group script, data collection form).
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April 29, 20244. Data collection
Data will be collected during this period.
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May 6, 20245. Data, Findings, and Recommendations
Summary written report produced.
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May 10, 20246. Presentation
Team presentation to include visuals, live audio, and live presenters. Presentations are recorded.
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May 11, 2024Experience end
Categories
Customer segmentation Market research Marketing strategySkills
critical thinking analytics presentationIn partnership with you, Franklin University's small teams of learner consultants will work to 1) identify a specific behavior of your customers, 2) dive more deeply into the motivations and influences of that behavior, and 3) offer recommendations based upon their findings. Learner teams work on one project over six weeks. This engagement entails you using virtual communication tools to connect with the teams as scheduled.
Every successful marketing campaign begins with an understanding of the motivations and behaviors of the targeted consumers. Armed with that understanding, a marketer can begin to predict behaviors and, from there, learn what marketing actions may influence them.
At the end of the five weeks, each student team will deliver
- A written report
- A 5-minute presentation (recorded) of recommendations
Project timeline
-
April 1, 2024Experience start
-
April 8, 20241. Project Blueprint
-
April 15, 20242. Research Plan
-
April 22, 20243. Research Instrument
-
April 29, 20244. Data collection
-
May 6, 20245. Data, Findings, and Recommendations
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May 11, 2024Experience end
Timeline
-
April 1, 2024Experience start
-
April 8, 20241. Project Blueprint
Initial outline of the project.
-
April 15, 20242. Research Plan
Draft of planned research including a list of requisite data and choice of methodology.
-
April 22, 20243. Research Instrument
Tested draft of data collection instrument (survey, focus group script, data collection form).
-
April 29, 20244. Data collection
Data will be collected during this period.
-
May 6, 20245. Data, Findings, and Recommendations
Summary written report produced.
-
May 10, 20246. Presentation
Team presentation to include visuals, live audio, and live presenters. Presentations are recorded.
-
May 11, 2024Experience end
Project Examples
Among the projects of students in previous offerings of this course are:
- crafting a more effective telemarketing script
- introducing an initiative to increase upselling of restaurant menu items
- applying the scarcity principle to increase online retail sales
- and many others
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.
Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address learners’ questions as well as periodic messages over the duration of the project.
Provide an opportunity for learners to present their work and receive feedback.
Provide relevant information and/or data as needed for the project.
How is your project relevant to the experience?
Timeline
-
April 1, 2024Experience start
-
April 8, 20241. Project Blueprint
-
April 15, 20242. Research Plan
-
April 22, 20243. Research Instrument
-
April 29, 20244. Data collection
-
May 6, 20245. Data, Findings, and Recommendations
-
May 11, 2024Experience end
Timeline
-
April 1, 2024Experience start
-
April 8, 20241. Project Blueprint
Initial outline of the project.
-
April 15, 20242. Research Plan
Draft of planned research including a list of requisite data and choice of methodology.
-
April 22, 20243. Research Instrument
Tested draft of data collection instrument (survey, focus group script, data collection form).
-
April 29, 20244. Data collection
Data will be collected during this period.
-
May 6, 20245. Data, Findings, and Recommendations
Summary written report produced.
-
May 10, 20246. Presentation
Team presentation to include visuals, live audio, and live presenters. Presentations are recorded.
-
May 11, 2024Experience end