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Innovation, New Product, Service and or App Development

IBM, GBS, MKTG
Closed
Fleming College
Fleming College
Peterborough, Ontario, Canada
Wael Nawara
Wael Nawara
Professor
3
Timeline
  • May 29, 2024
    Experience start
  • June 8, 2024
    User profile empathy and problem definition
  • June 15, 2024
    Ideation
  • June 29, 2024
    Prototype
  • July 13, 2024
    Business Model
  • July 27, 2024
    Final Project Report
  • July 27, 2024
    Experience end
Experience
1/3 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
UX design Market research Product or service launch
Skills
empathy innovation zoom (video conferencing tool) new product development
Learner goals and capabilities

Learners are business students in their second semester in a post-graduate program. This means they have completed their first degree and first semester in our program. Over the course of their 2nd semester, they will learn how to zoom on a group of users, empathize with their pain points and unmet needs, define the problem, ideate for solutions, develop and test low-fidelity prototypes.

Learners
Post-graduate
Any level
80 learners
Project
30 hours per learner
Educators assign learners to projects
Teams of 3
Expected outcomes and deliverables

User profile, empathy, research results, and problem definition report

Ideation and prototype report

Slide deck innovation summary

Final project report

Project timeline
  • May 29, 2024
    Experience start
  • June 8, 2024
    User profile empathy and problem definition
  • June 15, 2024
    Ideation
  • June 29, 2024
    Prototype
  • July 13, 2024
    Business Model
  • July 27, 2024
    Final Project Report
  • July 27, 2024
    Experience end
Project Examples

Learners have a diverse background and skillset, making a wide variety of projects an ideal fit including:

  • User-centered new product development
  • App prototype development (no coding - only wireframe)
  • New product development (only basic paper prototype)
  • New service development (only basic paper prototype)
  • New business model development (business concept and basic business model canvas)
  • New social innovation (only basic paper prototype)
Companies must answer the following questions to submit a match request to this experience:

What are the goals of this project?

What is the scope of this project?

What are the deliverables expected at the end of the project?

Do you have a contact person who is able to communicate with the students and mentor?

Do you consent to having your company name used in a case study describing this experience?