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CRM Implementation Plan

MARK 2040
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Stephanie Wallace
Stephanie Wallace She / Her
Professor
(8)
6
Timeline
  • June 1, 2024
    Experience start
  • August 17, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Sole proprietorship, Startup, Family owned, Small to medium enterprise
Any industries
Categories
Customer segmentation Digital marketing Lead generation Marketing analytics Marketing strategy
Skills
marketing crm market research
Learner goals and capabilities

The learning outcomes this assignment works towards are:

·      Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool.

·      Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics.

 

The specific learning objectives that will be achieved by the learner are:

·      Craft a positioning matrix and related value proposition.

·      Project a clear understanding and analysis of market and customer segmentation.

·      Build a qualification model for leads and customers.

·      Develop a vendor analysis framework to recommend the optimal tool for the client.

·      Recommend the best CRM strategy and tool to improve customer relationships for an organization.

·      Create a strategic customer relationship marketing plan for an organization.

Learners
Post-graduate
Any level
30 learners
Project
40 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Students will design a thoughtful and professional CRM implementation plan in a Word doc (25%) and a PowerPoint presentation (10%) that showcases their expertise as strategic marketing consultants. 

Project timeline
  • June 1, 2024
    Experience start
  • August 17, 2024
    Experience end
Project Examples

Businesses looking to incorporate a CRM framework from a strategic perspective as well as a CRM tool. Businesses may already have a tool that they are using, but would be seeking advice on how to fully implement it so that it aligns to their CRM strategy.