Are you ready to enhance your communication strategies and maximize engagement with your stakeholders? Collaborate with Franklin University students to gain fresh, data-driven insights on how to align your communication objectives with key audiences, channels, and messaging.

Our students, working in teams, will perform a comprehensive communications audit utilizing data such as social media metrics, digital engagement trends, and competitor benchmarks. This audit will help identify what's working, where improvements can be made, and how to optimize your efforts, especially when facing limited resources. 

Expected Outcomes:

• In this 4-week project (approximately 25 hours of work), students will assess your communication strategies using a combination of your provided data (e.g., internal communications summaries, social media analytics) and publicly available information (e.g., YouTube and Instagram engagement).
• Student will also incorporate the latest industry trends to ensure relevant, actionable recommendations.
• We prefer to work with clients willing to meet with students on Zoom for 20 minutes each week for 4 weeks (arranged by the instructor), and for about an hour in the final class, so they can build client relations skills. Past clients have found these sessions both beneficial and enjoyable.

Expected deliverables:

• The final deliverables include a detailed presentation and a written audit report highlighting key findings and strategic recommendations.
• Students will apply best practices in reputation management and stakeholder engagement, organizing their analysis using a SWOT (Strengths, Weaknesses, Opportunities, and Threats) framework.
• The goal is to provide actionable insights that your team can use to strengthen engagement with target audiences.