Industry/Market Research and Analysis - New Products, Services, Ventures

MMIE 808
Closed
Queen's University
Kingston, Ontario, Canada
Assistant Professor
(10)
3
Timeline
  • November 7, 2020
    Experience start
  • November 22, 2020
    Project Scope Meeting Report - Industry Definition
  • December 9, 2020
    Data Collection Reflection Video
  • January 16, 2021
    industry analysis completed
  • January 22, 2021
    primary data collection protocols defined
  • March 6, 2021
    Data analysis and synthesis complete
  • March 6, 2021
    Experience end
Experience
33/30 project matches
Dates set by experience
Preferred companies
Canada
Any
Any industries
Categories
Market research Product or service launch Social sciences
Skills
competitive analysis business strategy consulting marketing strategy research
Learner goals and capabilities

MMIE808 is a market research project, where students explore a particular market or customer pain point in order to deliver recommendations for future action. Students do a deep dive into an industry to analyze the macro trends within a particular market. They do secondary research to determine the size and attractiveness of the industry and primary research to explore a particular opportunity or pain within that market. The final outcome of the exercise is a detailed market analysis report.

Learners
Graduate
Any level
50 learners
Project
150 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

The final deliverable is a market report, that will include:

- executive summary

- brief outline of the project objectives and outcomes

- industry analysis (macro trends, competitive forces, industry attractiveness)

- primary data collection method

- analysis of data

- synthesis of findings

- recommendations for future action

- limitations and conclusions

Project timeline
  • November 7, 2020
    Experience start
  • November 22, 2020
    Project Scope Meeting Report - Industry Definition
  • December 9, 2020
    Data Collection Reflection Video
  • January 16, 2021
    industry analysis completed
  • January 22, 2021
    primary data collection protocols defined
  • March 6, 2021
    Data analysis and synthesis complete
  • March 6, 2021
    Experience end
Project Examples

Students can explore a variety of company defined market research tasks.

Topics range from, but are not limited to:

- exploring customer brand perceptions

- validating market demand and size

- future proofing a venture/project opportunity

- testing the minimum viable product with a customer base

- exploring future opportunities within company defined markets

- new products, services, customers or ventures

- design thinking or UX research: assumption testing, experiments and user observation, interviews, and insights

Companies are invited to submit the projects up until October 3 2020. Students will connect with the companies to discuss their needs and align their expectations after that. The projects will officially launch on November 8th and finish on March 1 2021.

Companies must answer the following questions to submit a match request to this experience:

Assess the student for possible internship or job opportunities, and provide a reference if pleased with the students work.

Introduce the student to any contacts needed to complete the project.

Provide a dedicated contact person who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.