Advertising & PR Campaign Plan
Main contact
Timeline
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September 15, 2025Experience start
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September 23, 2025Start Creative Brief
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September 23, 2025Client Kick Off Meeting Scheduled or Completed
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November 11, 2025Recorded Campaign Presentation
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December 12, 2025Experience end
Timeline
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September 15, 2025Experience start
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September 23, 2025Start Creative Brief
The agency should start the creative brief draft during or based on the KO meeting with the client. The Creative Brief details are provided within Module 2 of the LMS. Please review the template and example for reference.
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September 23, 2025Client Kick Off Meeting Scheduled or Completed
The Account Director will manage all communication with the client throughout the semester. The first milestone will be to conduct the Client KO. This should be conducted virtually using Zoom. All agency members are encouraged to attend this meeting to establish and create rapport with the client. The creative brief can be started during this virtual meeting.
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November 11, 2025Recorded Campaign Presentation
Submit the recorded campaign presentation link to your client on a word document. Assignment directions and guidelines are listed in the LMS.
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December 12, 2025Experience end
Experience scope
Categories
Communications Marketing strategySkills
digital marketing marketing research design & multimedia marketing strategy social mediaNote: Looking for companies that are B2C only. Preferably companies interested in diving into the United States market.
Student-consultant groups will create a fully integrated advertising and public relations campaign for your new product or established brand. The campaign includes planning, strategy and tactic development, research, and evaluation.
Learners
Phase 1 - Project Plan: An organization representative will meet with the students to explain your company and project scope.
Phase 2 - Project Execution: Students will prepare a detailed plan for completion of the project and work on deliverables. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.
Phase 3 - Outcome - Report: Students will submit their marketing communications plan to your organization, which will include the following:
- Situation analysis (research methodologies, data, and findings).
- Problems and opportunities (SWOT).
- Strategy (marketing goal, IMC objectives and strategies).
- IMC tactics section (creative strategy, recommendations, and plan).
- Implementation section (budget, schedule, and HR considerations).
- Evaluation guidelines (how the campaign success will be measured).
Project timeline
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September 15, 2025Experience start
-
September 23, 2025Start Creative Brief
-
September 23, 2025Client Kick Off Meeting Scheduled or Completed
-
November 11, 2025Recorded Campaign Presentation
-
December 12, 2025Experience end
Timeline
-
September 15, 2025Experience start
-
September 23, 2025Start Creative Brief
The agency should start the creative brief draft during or based on the KO meeting with the client. The Creative Brief details are provided within Module 2 of the LMS. Please review the template and example for reference.
-
September 23, 2025Client Kick Off Meeting Scheduled or Completed
The Account Director will manage all communication with the client throughout the semester. The first milestone will be to conduct the Client KO. This should be conducted virtually using Zoom. All agency members are encouraged to attend this meeting to establish and create rapport with the client. The creative brief can be started during this virtual meeting.
-
November 11, 2025Recorded Campaign Presentation
Submit the recorded campaign presentation link to your client on a word document. Assignment directions and guidelines are listed in the LMS.
-
December 12, 2025Experience end
Project examples
Beginning each semester, 2-3 groups of student-consultants will spend up to 630 hours per team developing a comprehensive advertising and public relations campaign for your organization.
Based on extensive research and analysis, each group will create a unique, tailored plan that addresses a specific challenge or opportunity your organization is facing.
Project examples may include, but are not limited to:
- Product re-branding.
- New product or service launch.
- Organizational re-branding.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
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Q1 - Checkbox
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Q2 - Checkbox
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Q3 - Checkbox
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Q4 - Checkbox
Main contact
Timeline
-
September 15, 2025Experience start
-
September 23, 2025Start Creative Brief
-
September 23, 2025Client Kick Off Meeting Scheduled or Completed
-
November 11, 2025Recorded Campaign Presentation
-
December 12, 2025Experience end
Timeline
-
September 15, 2025Experience start
-
September 23, 2025Start Creative Brief
The agency should start the creative brief draft during or based on the KO meeting with the client. The Creative Brief details are provided within Module 2 of the LMS. Please review the template and example for reference.
-
September 23, 2025Client Kick Off Meeting Scheduled or Completed
The Account Director will manage all communication with the client throughout the semester. The first milestone will be to conduct the Client KO. This should be conducted virtually using Zoom. All agency members are encouraged to attend this meeting to establish and create rapport with the client. The creative brief can be started during this virtual meeting.
-
November 11, 2025Recorded Campaign Presentation
Submit the recorded campaign presentation link to your client on a word document. Assignment directions and guidelines are listed in the LMS.
-
December 12, 2025Experience end